Ireland’s new regulations on price promotions of Alcohol comes into effect today. This new law will prevent Irish supermarkets from offering customers discount deals on Alcohol.

What is the Sale and Supply of Alcohol Products Regulations?

From now on, supermarkets will no longer be allowed to offer customers drink deals using loyalty points and money off vouchers.

Please log on here for full details.

When will the new restrictions be put in place?

The new law has slowly been introduced over the last year, however, will be rolled out in stores nationwide from Monday 11th January 2021.

What does this mean for the Irish consumer?

Customers will no longer be able to use money off coupons and receive Clubcard points when purchasing alcoholic drinks in store.

Dunnes stores

€10 off €50/€100 vouchers will not continue to include alcoholic drinks as part of this promotion.

Up to now, customers were able to include a bottle of wine or box of beers to avail of the €10 off deal.

Dunnes stores have updated their receipts of items that are excluded from the deal including alcohol, infant milk, tobacco, and clothing.

Check the bottle of your Dunnes store receipt for further information.

All supermarket loyalty card vouchers including Tesco, Lidl, Aldi, and Supervalu will not be valid to purchase any alcoholic drinks and no points will be collected on the purchase of alcohol.

Where do I find out more?

For further information on the new Alcohol restrictions, please contact your local store for details.