The H&M Conscious campaign is all about recycling your unwanted clothes and turning them into affordable fashionable choices for you to enjoy.

Reduce Reuse Recycle

It is difficult to pass on savings to customers in today’s current climate, with expensive transporting costs, packaging and high rental prices for retail outlets. Every year thousands of valuable unwanted garments and textiles are thrown away by customers when a large majority of items could be reused and re-worn. Recycling your clothing can be very cost effective as it will reduce expensive bin charges, as well as help, improve our planet.

“Thousands of tonnes of textiles are thrown away every year, 95% could be re-worn or recycled”

The H&M Conscious aim is to eliminate as much cost and waste as possible by turning your recyclable clothing into environmentally friendly fashion lines that are good for the planet and great for your pocket.

As a thank you for your donation, H&M will give you a €5 voucher to spend in-store or online on H&M Conscious Collection clothing when you spend €25 or more. Please bring your donations to your local H&M store and ask staff for further details.

For full Terms and Conditions please log on here for further details.

Here is how your unwanted garments are reused and turned into useful resources.

  1. Re-wear clothing that can be worn again will be sold as second-hand clothing
  2. Re-use old clothing and textiles will be turned into other products, such as cleaning cloths.
  3. Re-cycle everything else is turned into textile fibres or other such use as insulation.


“We’ll invest any money we make from this service into social projects, as well as research and innovation projects on how old textiles can be turned into new fibres. Which means in the future we’ll be able to get rid of clothes waste altogether”