Fashion Icon Heidi Klum Joins Forces with Lidl in New Fashion Campaign

Exciting news for budget fashionista’s everywhere Heidi Klum is launching an affordable clothing line with Lidl.

Lidl Ireland has today announced its first ever fashion collaboration with fashion icon and designer, Heidi Klum.

When does the collection launch?

The collection launches in all 152 stores across Ireland on 18th September for a limited period while stocks last. In addition to clothing (in sizes 34 to 44), the range also includes must have accessories and shoes (in sizes 37 to 41). Internationally, the collection will be available in a total of 28 countries in over 10,000 Lidl stores to create the perfect day-to-evening looks.

#LETSWOW Launch Event, New York

On 7th September in New York City, Heidi Klum and Lidl will unveil the highly anticipated #LETSWOW fashion campaign, which was announced at the beginning of August as the brand’s first ever fashion collaboration. The collection will be presented to international press for the first time during New York Fashion week in September.


“Heidi & The City”

Lidl Jacket HeidiPoncho Heidi in the City Lidl

As energetic as New York and as versatile as Heidi Klum herself, the collection offers stylish wardrobe staples with statement prints and modern detailing, including; a leopard print blazer, delicate tops, bomber jackets, super-skinny jeans, romantic lace, rock-style leather.

 Affordable prices

Quality is at the core of the collection, with soft suede and on-trend leather featuring throughout, available at an affordable price point, ranging from €5.99 to €59.99. (in sizes 34 to 44)

“I wanted to create fashion with a wow effect that is easy to combine and makes every woman look fantastic – and all at an unbeatable price,” said Heidi Klum.

Heidi in the City LidlHeidi in the City Lidl

For further information on Heidi in the City please contact your local Lidl store.